Puma Fenty by Rihanna

It was such fun to photograph this collection of images! Normally, I shoot a lot of basic e-commerce, so I jumped at the chance to shoot this Fenty collection. I really wanted to make it special and thought a lot about how it should be represented on our site. I had a specific vision in my head and I'm always happy when I can make the images I see in my head come to reality. I knew I wanted an urban background with that soft evening light. We found the perfect LA rooftop and shot until the sun went down...

Creative Direction/Photography: Amanda Egan | Styling: April Schweiss | Hair/MUA: Joel Sebastian | Models: Grace Cheng & Nickayla Riviera | Location: FD Studios, LA | Created for 6pm.com

 

Beautiful design by: Carolina Herrera | Copy: Varinia Pereira